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Do we need to be VC backed?
No. We work with any B2B company that's launching something new and wants to make it impossible to ignore. That could be a new product, a pivot, a new product line - whatever it is, if there's a moment you need the market to pay attention, that's what we build for. Most of our clients happen to be VC-backed because they're launching often and moving fast, but it's not a requirement.
When should we start preparing the launch?
As early as possible. Ideally 6–8 weeks before your launch date. The firepower we build - creators, content, distribution, paid - all needs to be lined up and coordinated so it lands at the same time. The more runway we have, the harder it hits. That said, we've worked with tighter timelines. We'll be honest about what's realistic.
How involved is our team in the process?
We need your time upfront. Nobody knows your product, your market and your story better than you, so the first couple of weeks are collaborative. After that, we take over execution. You'll have full visibility, but we're not going to be pinging you for approvals every day. The whole point is that we're the team you don't have to build internally.
What kind of launches do you specialise in?
B2B. Specifically companies that are selling to other businesses and need to cut through the noise in a market that's already crowded. We bring the playbooks that consumer brands use - creator-led content, coordinated distribution, narrative-driven campaigns - and apply them to B2B, where most companies are still launching with a blog post and a prayer.
How long does the process take?
The launch itself is concentrated - typically a 1–2 week window where everything fires at once. That's the whole point. But the build-up takes 6–8 weeks of strategy, creator sourcing, content production and distribution planning. Start to finish you're looking at roughly 2–3 months.
What happens after launch?
The attention doesn't disappear the moment launch week ends. We build in a tail - content that keeps working, distribution that keeps compounding, creator relationships that carry forward. We'll also debrief with you on what hit hardest and where the momentum is so your team knows exactly what to double down on.
