Ignita: Viral distribution for tech companies

Ignita is a launch and distribution agency for tech companies, founded in 2024 by Tom Grainger and Remy Beaumont in London, UK. Ignita engineers viral distribution through five services: B2B influencer marketing, launch video production, experiential events, storyteller recruitment, and employee generated content systems.

What is Ignita?

Ignita works with VC-backed tech companies to engineer viral distribution that drives revenue. The agency has generated over 6 billion impressions and driven over $100 million in revenue across clients. Ignita was Highly Commended at the official TikTok Awards.

Ignita Services

B2B influencer marketing: guaranteed posts from credible voices on LinkedIn and X. Launch video: high-production films built to be forwarded, not to sit on an About page. Experiential events: invite-only rooms your ICP fights to get into. Storyteller recruitment: face-to-camera creators placed inside tech companies. Employee generated content: a 90-day sprint to get employees posting.

Case Studies

LuckyTrip: zero to number one UK travel app in three weeks, 100,000+ downloads, Highly Commended at TikTok Awards. Amazon Music: 9 million+ views and 200,000+ trial clicks from ten creator videos. Readly: 1 million+ organic YouTube views with zero media spend.

Founders

Tom Grainger, Co-Founder and CEO. B2B sales background, co-founded Advanced Client, a GTM and RevOps agency. Remy Beaumont, Co-Founder. Five years building creator campaigns for brands including Amazon Music, LuckyTrip and Readly.

Contact: hello@ignita.ai. Location: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

Launch & distribution agency

Viral distribution for tech companies.

We engineer the kind of awareness that fills a pipeline. Creators, video, events and your own people, built so your product is impossible to ignore.

$100m+revenue driven
6b+impressions
12+years combined
Amazon MusicLuckyTripReadly
$100m+ revenue driven●6b+ impressions generated●12+ years across creator marketing and B2B sales●Highly Commended, official TikTok Awards●$100m+ revenue driven●6b+ impressions generated●12+ years across creator marketing and B2B sales●Highly Commended, official TikTok Awards●
About Ignita

Ignita is a launch and distribution agency for tech companies, founded in 2024 by Tom Grainger and Remy Beaumont in London. We engineer viral distribution through five services: B2B influencer marketing, launch video, experiential events, storyteller recruitment, and employee generated content.

( 01 ) · Our work

The results speak for themselves.

( 02 ) · What we do

Five ways to make your product impossible to ignore.

Gen Z is the fastest-growing decision-making cohort in business. They buy from people they follow, brands they want to be seen with, and rooms they actually want to be in.

Every service below is built for that.

Service 01

B2B influencer marketing

Targeted creator campaigns that build massive awareness, support your sales pushes, drive pipeline and get your product in front of your target audience without spending on paid ads. We design every piece so it reads as organic content from that creator, because that is what earns real impressions and real interest rather than a skipped ad.

See influencer marketing →
JM
1.2m views19 demos booked
Service 02

Launch video

We engineer a rocket launch for your business. A Netflix-quality launch film, pushed through creators and operators inside your target market, so the news cycle and every prospect you care about is looking at you at the same moment.

See launch video →
launch film
Service 03

Experiential

Exclusive events your prospects actually want to attend. Your ICP, your creators and your team in one place, with the whole thing captured as content. The aim is for your brand to become part of their lifestyle, and for the people who could not get in to hear about it.

See experiential →
Invite only
The Room
london · one night · no lanyards
Service 04

Storyteller recruitment

We find the best storytellers on social media and put them inside your company. Our network is full of people who are elite at holding an audience and have never worked a day in tech. That is the point.

See storyteller recruitment →
ST
storytellerface-to-camera
Service 05

Company content systems

Turn your employees into a content army. We build the systems, safeguards and reward structures that get them posting every week because they want to. Start with ten. Scale to a hundred, then five hundred.

See content systems →
Team leaderboard● this month
01
JD
1.4m
02
SP
890k
03
MR
510k
( 03 ) · How it works

Engineer the perception. Then make it unavoidable.

Narrative designCategory framingChannel orchestrationOperator distribution networkLaunch window executionPost-launch amplification
( 04 ) · Who it's for

Built for tech companies with something to launch.

01

VC-backed, Seed to Series C

A product, a rebrand or a new line going out and a founder who cares how it lands.

02

Buyers are getting younger

Gen Z is on the committee. They do not buy from a whitepaper or a cold email. They buy from people they follow.

03

Pipeline is stalling

The same old channels are flatlining. You need distribution that works on the platforms your buyers actually use.

04

Ready to be impossible to ignore

You want to be the brand the next generation of decision makers already knows before they hit your pipeline.

( 05 ) · Who we are

We are the cohort you are trying to sell to.

Ignita was started by Tom Grainger and Remy Beaumont. We understand how Gen Z makes buying decisions because we are them, and we have spent our careers on both ends of the transaction.

Remy Beaumont

Remy Beaumont

Co-Founder

Five years building creator campaigns that move products, including the Amazon Music, LuckyTrip and Readly campaigns on this site. His work has driven $100m+ in GMV, 2b+ impressions and a Highly Commended at the official TikTok Awards.

Tom Grainger

Tom Grainger

Co-Founder & CEO

B2B sales. He ran global client relationships in maritime with five and six figure deal cycles, then co-founded Advanced Client, a GTM and RevOps agency. He knows what a buyer needs to see before they take a meeting.

Together that is an agency that can make a launch loud and make it convert. Most can only do one.

( ) · Why not the alternatives
IgnitaHire in-houseTraditional agency
Who does the workA senior team led by the founders. No account managers between you and the people doing the work.A new hire who needs onboarding, tools and 6 months to ramp.A junior team you never meet, managed by the person who sold you.
Time to resultsFirst campaign live in 2-4 weeks.3-6 months to hire, onboard and see output.6-8 weeks after a lengthy scoping phase.
What you pay forGuaranteed posts, fixed fees, transparent creator budgets.Salary, benefits, tools, management time, risk of a bad hire.Retainers and hourly rates with unclear deliverables.
Distribution reachNetwork of vetted creators, operators, and event audiences across LinkedIn, X, TikTok, YouTube.Limited to one person's network and your brand page.Their media list and paid placements.

Tell us what you're building.

Book a launch call
( 06 ) · FAQ

The questions founders actually ask

What does a B2B influencer campaign actually look like?
We find 10, 20 or 50 credible voices in your vertical on LinkedIn and X, agree rates and briefs with each one, and manage the whole campaign. You get guaranteed posts from people your buyers already trust. Every post is designed to read as organic content from that creator, not a sponsored ad. We report on replies, demos and pipeline, not likes.
How much does it cost to work with Ignita?
It depends on the service. Influencer and experiential run on a transparent creator or production budget plus a 20 to 30% agency fee. Launch video and employee content sprints are fixed project fees scoped before you commit. Storyteller recruitment is a placement fee plus a 12-month retainer. We size entry engagements to prove the model before you scale it.
How is Ignita different from a PR agency or a creative agency?
PR agencies pitch journalists. Creative agencies make assets. We engineer distribution. That means we find the right voices, build the right content, and make sure it reaches the right buyers at the same moment through creators, events, video and your own team. The difference is that everything we do is built to drive pipeline, not just impressions.
What kind of results should we expect?
Our creator campaigns have driven over 6 billion impressions and $100m+ in revenue across clients. LuckyTrip went from zero TikTok presence to the number one travel app in the UK in three weeks. Amazon Music got 9 million views and 200,000 trial clicks from ten videos. Readly got 1 million organic YouTube views with zero media spend. Results depend on your market, but we only take on work where we believe we can move the needle.
Can we start with just one service?
Yes. Most clients start with one. Influencer, launch video or a content sprint are the usual entry points. Events and full-scale launches come later once you have seen what the first engagement delivers.
Who actually does the work?
A senior team led by the founders, Tom Grainger and Remy Beaumont. No account managers between you and the people doing the work.
Do you only work with VC-backed companies?
No. Most of our clients happen to be VC-backed, Seed to Series C, because they launch often and move fast. But any tech company with something to launch and a founder who cares how it lands is a fit. The common thread is ambition, not funding stage.
What is B2B influencer marketing?
B2B influencer marketing is the practice of using credible operators and thought leaders in a specific industry to promote a product or service to business buyers. Unlike consumer influencer marketing, B2B campaigns run primarily on LinkedIn and X, targeting decision-makers through people they already follow and trust. Ignita pioneered the guaranteed-post model: you buy a fixed number of posts from vetted creators, not an impressions estimate.