Launches that shift markets
One launch window. Every channel. Zero grace period for competitors.
We build and deploy the full consumer launch playbook: creators, content, distribution, paid, for VC-backed B2B companies entering market. You get one shot at a first impression. We make sure it lands.
★★★★★
Trusted by elite founding teams
6,000,000,000+ impressions across launches
Who we are
Consumer-grade launches for B2B companies
Ignita builds overwhelming firepower for VC-backed launches. Creators, content, distribution, paid — all lined up and all firing into the same market in the same window.
When a launch lands like that, the market doesn't get to ignore you. Your competitors don't get a grace period to react. You're just suddenly everywhere, and the conversation has already shifted in your direction.
Remy Beaumont
6+ years building distribution engines for consumer brands. 6B+ impressions. Creator-led growth.
Tom Grainger
6+ years building B2B GTM systems. $30M+ pipeline. AI RevOps and LinkedIn.
Two founders. Two playbooks. One launch.
impressions generated across launches
$100M+
Revenue driven through creator-led distribution and audience growth at scale
$30M+
B2B pipeline created through systems built for VC-backed companies
12+
Years launching companies across D2C, AI, SaaS, and high-growth startups
What we do
Ignita helps VC-backed companies launch into momentum
Narrative Strategy
A sharp narrative that explains why the product matters and why the market should care right now.
Narrative Strategy
Challenge Worldview
Window Is Closing
Resistance Feels Foolish
Obvious Next Move
High-Impact Launch Content
Content designed to capture attention fast. Built for the platforms and formats that actually drive distribution.
Operator Distribution Network
Coordinated distribution across B2B influencers, journalists, social media accounts and operator networks. The full consumer playbook, deployed for B2B.
Real-Time Insights
Track attention, engagement, and launch momentum as it happens. Know what's landing, what's compounding, and where to double down.
Impressions
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Case study
How a $35M startup dominated every channel from one launch window
Tom Grainger breaks down how Monaco turned a $35M raise into the most talked-about B2B launch of 2026. Every channel. Every decision. Every tactic.
Video walkthrough, 8-chapter written analysis, and a steal sheet to run the same playbook. Independent analysis by Ignita.
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How it works
Three steps to a breakout launch
From early narrative to launch day momentum.
1. Define the Narrative
We identify the story behind the product and why the market should care.
Narrative Checklist
Core tension defined
Market POV locked
Story arc confirmed
2. Build the Launch
Content, assets, and distribution prepared to maximise attention.
Launch Assets
Hero video
Distribution plan
Story arc confirmed
3. Ignite the Moment
Coordinated distribution with maximum momentum.
Sign Ups
Is this for you?
Built for a specific kind of company
✓
This is for you if…
You're launching a new product, feature, or rebrand and it needs to land
You want creator-led distribution, not just a press release and a prayer
You're VC-backed and investors expect a market-moving moment
You don't have an in-house team to run a full-scale launch
You care about pipeline and attention, not impressions on a dashboard
You've launched before and know it could have hit harder
✕
This is not for you if…
You're looking for a social media manager or ongoing retainer
You want to "test the waters" with a soft launch
You're not ready to invest in making your launch a real event
You need generic brand awareness with no clear launch moment
You want to do everything in-house and just need a consultant to advise
You're pre-product and don't have something concrete to launch yet
You only launch once.
Make it count.
FAQ
Frequently asked questions
A few things founders usually ask before launching.
Do we need to be VC backed?
No. We work with any B2B company that's launching something new and wants to make it impossible to ignore. That could be a new product, a pivot, a new product line - whatever it is, if there's a moment you need the market to pay attention, that's what we build for. Most of our clients happen to be VC-backed because they're launching often and moving fast, but it's not a requirement.
When should we start preparing the launch?
As early as possible. Ideally 6–8 weeks before your launch date. The firepower we build - creators, content, distribution, paid - all needs to be lined up and coordinated so it lands at the same time. The more runway we have, the harder it hits. That said, we've worked with tighter timelines. We'll be honest about what's realistic.
How involved is our team in the process?
We need your time upfront. Nobody knows your product, your market and your story better than you, so the first couple of weeks are collaborative. After that, we take over execution. You'll have full visibility, but we're not going to be pinging you for approvals every day. The whole point is that we're the team you don't have to build internally.
What kind of launches do you specialise in?
B2B. Specifically companies that are selling to other businesses and need to cut through the noise in a market that's already crowded. We bring the playbooks that consumer brands use - creator-led content, coordinated distribution, narrative-driven campaigns - and apply them to B2B, where most companies are still launching with a blog post and a prayer.
How long does the process take?
The launch itself is concentrated - typically a 1–2 week window where everything fires at once. That's the whole point. But the build-up takes 6–8 weeks of strategy, creator sourcing, content production and distribution planning. Start to finish you're looking at roughly 2–3 months.
What happens after launch?
The attention doesn't disappear the moment launch week ends. We build in a tail - content that keeps working, distribution that keeps compounding, creator relationships that carry forward. We'll also debrief with you on what hit hardest and where the momentum is so your team knows exactly what to double down on.
