Who we are

Ignita Group Ltd is registered in England and Wales. Our registered office is at 71-75 Shelton Street, London WC2H 9JQ. You can contact us by email at hello@ignita.ai.

We are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website at igniter.ai, or when you engage with our services. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the site.

Information we collect

Personal information you provide to us directly, including your name, email address, phone number, and any other information you choose to submit via our contact forms, email enquiries, or when signing up to receive communications from us.

Business information including your company name, job title, company size, and industry sector when you enquire about our services or engage us to work on a project.

Technical information automatically collected when you visit our website, including your IP address, browser type and version, operating system, referral source, pages visited, time and date of visit, and time spent on each page. This information is collected through cookies and similar tracking technologies.

Communication information including the content of emails, messages, and other communications you send to us or that we send to you in the course of providing services or responding to enquiries.

How we use your information

We use the information we collect for the following purposes:

  • To respond to your enquiries and provide the services you have requested
  • To send you information about our services, insights, and updates where you have consented to receive such communications
  • To improve our website, services, and user experience
  • To comply with legal and regulatory obligations
  • To protect the security of our website and prevent fraud
  • To analyse how our website is used and to produce internal reports

Legal basis for processing

We process your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

Legitimate interests: where processing is necessary for our legitimate business interests, including responding to enquiries, providing services, and improving our offerings, and where those interests are not overridden by your rights.

Contract: where processing is necessary for the performance of a contract with you, or to take steps at your request before entering into a contract.

Legal obligation: where processing is necessary to comply with a legal obligation to which we are subject.

Consent: where you have given clear consent for us to process your personal data for a specific purpose, including subscribing to marketing communications.

Sharing your information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service providers who assist us in operating our website and delivering our services, including email platforms, analytics providers, and cloud storage providers. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which it was disclosed.

Professional advisers including lawyers, accountants, and insurers who provide professional services to us.

Regulatory authorities where we are required by law or regulation to disclose your information.

International transfers

Some of our third-party service providers are located outside the UK or European Economic Area. Where this occurs, we ensure that appropriate safeguards are in place to protect your information, including standard contractual clauses approved by the UK Information Commissioner's Office.

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. For enquiry data, we typically retain information for up to two years. For client project data, we retain information for up to seven years to comply with our legal and regulatory obligations.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

  • The right to access the personal data we hold about you
  • The right to rectification of inaccurate or incomplete data
  • The right to erasure of your personal data in certain circumstances
  • The right to restriction of processing in certain circumstances
  • The right to data portability
  • The right to object to processing based on legitimate interests
  • The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at hello@ignita.ai. We will respond to your request within one month. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your personal data appropriately.

Cookies

Our website uses cookies to improve your browsing experience and to collect analytical data about how our website is used. For detailed information about the cookies we use and the purposes for which we use them, please see our Cookie Policy.

Marketing communications

We will only send you marketing communications where you have explicitly opted in to receive them. You can withdraw your consent and unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email we send you or by contacting us at hello@ignita.ai.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website with a revised effective date. We encourage you to review this policy periodically.

Contact us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at:

Ignita Group Ltd 71-75 Shelton Street London WC2H 9JQ hello@ignita.ai