Launch videos

One video. One window. The whole market watching.

A launch film built to get forwarded. Not the kind that sits on your About page.

★★★★★
Trusted by elite founding teams
6,000,000,000+ impressions across launches
00:47 / 01:30
RD
“okay this is class”2.1m views
Shares in launch week
built to be forwarded
6b+ impressions across launchesNarrative firstSeeded, not just posted1 to 2 week windowsBuilt to be forwarded6b+ impressions across launchesNarrative firstSeeded, not just posted1 to 2 week windowsBuilt to be forwarded
( 01 ) · The problem

Most raises die as a press release.

You raised. For a week or two the market is actually looking at you. Most companies spend that window on a blog post and a prayer.

Think about the last product you signed up to off the back of a launch.

You didn’t see it because the brand posted it. You saw it because someone you rate shared it.

Market attention after a raise
day 0week 1week 2gone
Video: showreelStrongest launch film embedded, autoplay muted
The uncomfortable truth

A film nobody shares is a screensaver.

launchwindowmomentumnarrativeignitionlaunchwindowmomentumnarrativeignition
( 02 ) · The playbook

Built to travel, not just to look good.

Step 01

Narrative first

We work out the story people will repeat before we storyboard anything.

Document
Narrative arc: v3
core tensionmarket POVstory arc
Step 02

End-to-end production

Script, production and edit handled end to end with our production partners.

Image: production stillsBehind-the-scenes frames from a shoot
Step 03

Seeding is part of the job

The film goes out through creators and operators in your space, not just your own channels.

TW
quote-posted the film438k views
Step 04

Go bigger

Want to? Use the film as the teaser and fill an invite-only launch event with it.

Teaser drops
Then the doors open
sign up for a chance to attend
( 03 ) · Why us

We know what gets shared.

Distribution designed in

6b+ impressions across launches has taught us exactly what gets a video shared and what gets it skipped.

We build the sharing in from the start. Distribution is planned before we shoot a frame.

6b+
impressions across launches
$100m+
revenue driven
1 to 2
week launch windows where everything fires

Got a raise or a launch date on the calendar? That window is already counting down.

Get in Touch
( 04 ) · Is this for you?

Built for a specific kind of company

✓  This is for you if…

  • You’ve raised, or you’re about to launch something the market needs to see.
  • You want the film shared by people who matter, not just posted by your brand.
  • You know one big moment beats six quiet months.

✕  This is not for you if…

  • You want a brand video for the About page.
  • There’s no launch moment on your calendar.
( 05 ) · FAQ

The questions founders actually ask

How long does it take?
Depends on the production scope, but plan for weeks, not days. The earlier we start before your launch date, the harder it hits.
We haven’t raised. Does that matter?
No. Any real launch moment qualifies: product, feature, rebrand, market entry. If the market needs to look at you once, that’s the window.
How does the film actually travel?
We seed it through creators and operators in your space as part of the project. Owned channels are the starting gun, not the strategy.

You only launch once. Make it count.

Get in Touch one shot