Experiential Events by Ignita

Invite-only B2B events that put your ICP and the best creators in your space in the same room. Curated guest lists, formats worth talking about, content that travels, and pipeline from the guest list.

Creator budget plus event production budget plus 20 to 30% agency fee. A curated 60-person rooftop beats a 600-person ballroom.

Experiential and events

Make the room. Own the market.

Invite-only events that put your ICP and the best creators in your space in the same room. Not a conference. The kind of night people post about without being asked.

Get in Touch See the playbook ↓
★★★★★
Trusted by elite founding teams
money-can't-buy formats on lean budgets
Image: event heroCrowd, stage, atmosphere. Video loop even better
Invite only
The Room
london · one night · no lanyards
CB
"best event this year"posted unprompted
● at capacity
URL to IRL●Money-can't-buy formats●Household-name talent●Heads of buying on camera●Lean budgets●URL to IRL●Money-can't-buy formats●Household-name talent●Heads of buying on camera●Lean budgets●
( 01 ) · The problem

B2B events are boring.

Everyone knows it. Nobody fixes it. That's the gap.

Here's the other thing. Credible people in your space won't shill your product. They will post about the best invite-only event they've been to all year.

So don't make the product the content. Make the experience the content.

Image: their eventHotel ballroom, lanyards, dying mixer
Image: your eventRooftop at sunset, DJ, full room
The whole thesis

Everyone knows it. Nobody fixes it. That's the gap.

the roomthe invitethe nightthe contentthe pipelinethe roomthe invitethe nightthe contentthe pipeline
( 02 ) · The playbook

The invite has to feel earned.

Step 01

Guest list engineering

We build the guest list. The CROs and buyers you want in the room, plus creators who'll film it.

The guest list
CRO
VP
CMO
HB
CEO
CD
GTM
+
Step 02

Formats worth fighting for

Exclusive venue, proper speakers, a DJ, sign up for a chance to attend.

Admit one
Sign up for a chance
curated · not sold
Step 03

A content engine in the room

Interviews with senior attendees, recap edits, a livestream on X.

● LIVE on X
Step 04

The room becomes the pipeline

Everyone in the room is a warm lead. And every guest wondering who ran it is the next client.

After the night
in the room120
conversations74
follow-ups booked38
( 03 ) · Why us

We've made rooms like this before.

URL to IRL

We've run events with household-name talent, kept lean by using money-can't-buy incentives instead of cash.

We took a B2B food brand to a trade expo and got heads of buying at major supermarkets on camera.

Our team has been running events for years.

Household-name
talent at past events
Heads of buying
at major supermarkets, on camera
Money-can't-buy
formats on lean budgets

One good event pays for itself in leads. The content is free on top.

Get in Touch
( 04 ) · Is this for you?

Built for a specific kind of company

✓  This is for you if…

  • ✓Your ICP is concentrated in a city or a scene, and you want them in one room.
  • ✓You want content and pipeline out of the same budget.
  • ✓You'd rather host the night everyone talks about than sponsor another lanyard.

✕  This is not for you if…

  • ✕You want a webinar.
  • ✕You measure a room by badge scans.
( 05 ) · FAQ

The questions founders actually ask

What does it cost?
Three lines. Creator budget. Event production budget. Agency fee at 20 to 30%. Lean formats exist: the invite doing the work matters more than the spend.
How big are these events?
As big as the guest list deserves. A curated 60-person rooftop beats a 600-person ballroom. It's about who's in the room, not how many.
What do we actually walk away with?
Warm conversations with your ICP, follow-ups booked, and a content library: interviews, recap edits, livestream clips. The event keeps selling after the lights go up.

Book the room before your competitor does.

Get in Touch the room
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B2B Influencer Marketing Launch Videos LuckyTrip Case Study →
The event everyone posts about. Run for your ICP.Get in Touch