These terms and conditions are effective from 16 March 2026.
Who we are
Ignita Group Ltd is a company registered in England and Wales, with registered office at 71-75 Shelton Street, London WC2H 9JQ. References to "Ignita", "we", "us", and "our" in these terms refer to Ignita Group Ltd.
Our services
Ignita provides launch strategy and distribution services to technology companies and other businesses. Our services may include any combination of the following:
Launch strategy — strategic planning and execution for product and company launches, including positioning, narrative development, and go-to-market sequencing.
Content production — creation of written, video, and other content assets for use across owned, earned, and paid channels.
Influencer and creator coordination — identification, briefing, and management of B2B creators, subject matter experts, and influencers to amplify client messaging to target audiences.
Campaign management — planning, execution, and optimisation of paid and organic marketing campaigns across social, search, and other channels.
Advisory and introductions — strategic guidance and introductions to journalists, analysts, investors, and other third parties who may be valuable to a client's growth objectives.
No guarantee of results
We do not guarantee any specific commercial outcomes from our services. Marketing and distribution activities involve variables outside our control, including market conditions, competitive dynamics, platform algorithm changes, and audience behaviour. Our obligation is to provide services with reasonable skill and care, not to guarantee particular results.
Past results achieved for other clients should not be taken as indicative of results achievable for your company.
Client responsibilities
You agree to provide us with accurate and complete information about your company, products, and objectives as reasonably required to perform our services. You are responsible for ensuring that any materials, content, or information you provide to us do not infringe any third-party rights or violate any applicable laws.
You agree to review and approve content and materials within the timescales we agree together. Delays in review and approval that extend beyond agreed timescales may affect delivery timelines and we will not be held responsible for resulting delays.
You will designate a named contact with sufficient authority to provide instructions and approvals on behalf of your business.
Fees and payment
Our fees will be set out in a written proposal or statement of work agreed between us before work commences. Unless otherwise agreed in writing, fees are invoiced monthly in advance and are due within 14 days of the invoice date.
We reserve the right to suspend services if invoices remain unpaid past their due date. Fees that remain unpaid after 30 days may be subject to statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
Paid media
Where our services include the management of paid media campaigns, you will be responsible for funding the associated media budget. Unless expressly agreed otherwise, media spend is billed directly to you by the relevant platform and is not included in our service fees. We will make reasonable recommendations regarding budget allocation but final decisions on media spend remain yours.
Intellectual property
All intellectual property in materials created by us in the course of providing services to you — including written content, creative assets, strategy documents, and similar deliverables — will transfer to you upon receipt of full payment of all fees due.
We retain ownership of our methodologies, frameworks, templates, and pre-existing materials that we bring to the engagement. We grant you a non-exclusive licence to use any such materials incorporated into your deliverables for your internal business purposes.
Confidentiality
Both parties agree to keep confidential all information received from the other party that is marked confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure. This obligation does not apply to information that is or becomes publicly available through no breach of these terms, or that the receiving party was independently aware of prior to disclosure.
Case studies and references
You grant us permission to describe the nature of our engagement with you and the results achieved in our marketing materials, including on our website, in pitch documents, and in case studies, subject to any reasonable confidentiality restrictions you notify us of in writing at the outset of the engagement.
Subcontractors
We may engage subcontractors and specialist freelancers in the delivery of our services. Where we do so, we remain responsible to you for the quality and delivery of the work.
Termination
Either party may terminate an engagement by providing 30 days' written notice, unless a shorter or longer notice period is specified in the relevant statement of work.
Either party may terminate immediately if the other party commits a material breach of these terms and fails to remedy that breach within 14 days of written notice requiring them to do so, or if the other party becomes insolvent or enters administration or liquidation.
On termination, you will pay all fees for work completed up to the termination date, plus any costs we have incurred on your behalf that cannot be recovered.
Limitation of liability
Our aggregate liability to you under or in connection with these terms, whether arising in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by you to us in the three months preceding the event giving rise to the claim.
We shall not be liable for any indirect, consequential, special, or punitive loss or damage, including loss of profits, loss of revenue, loss of business, loss of data, or loss of anticipated savings, even if we have been advised of the possibility of such losses.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.
Governing law and jurisdiction
These terms are governed by the law of England and Wales. Any dispute arising under or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to these terms
We may update these terms from time to time. If we make material changes, we will notify you, and continued use of our services following notification will constitute acceptance of the updated terms.
Contact
Questions about these terms should be directed to hello@ignita.ai or in writing to our registered office at 71-75 Shelton Street, London WC2H 9JQ.