B2B influencer marketing

Your buyers already trust someone. It isn’t your ads.

We run creator campaigns for B2B brands on LinkedIn and X. We find the right people, agree the rates and manage the whole thing. You get a guaranteed number of posts from credible voices. Not an impressions estimate.

★★★★★
Trusted by elite founding teams
6,000,000,000+ impressions across campaigns
JM
1.2m views247 replies
AK
864k views19 demos booked
Vertical influence map
real posts, real buyers
● campaign live
6b+ impressions$100m+ revenue driven100s of creators managedLinkedIn firstX secondGuaranteed posts6b+ impressions$100m+ revenue driven100s of creators managedLinkedIn firstX secondGuaranteed posts
( 01 ) · The problem

The deals moved. The marketing didn’t.

B2B deals don’t start on your website. They start in Slack channels, DMs and forwarded posts. By the time someone fills in your form, half the decision is already made. And it was made by people they trust.

Most companies respond with more LinkedIn ads.

Buyers scroll past ads. They stop for people they rate.

Where B2B deals start● live
dark socialreferralssearchads
Image: campaign wallGrid of real creator posts with view counts visible
The short version

Borrowed trust beats bought reach. Every time.

influencetrustdistributionreachcredibilityinfluencetrustdistributionreachcredibility
( 02 ) · The playbook

Guaranteed posts. Credible voices. Zero guesswork.

Step 01

Map the influence

We map who actually has influence in your vertical and build the list. Real people, real rates, real view counts.

Vertical influence map
Step 02

Buy outcomes, not estimates

You buy a guaranteed number of posts. 10, 20 or 50 credible voices in your space.

Campaign tiers
10
posts
20
posts
50
posts
Step 03

Briefs that get a yes

We write briefs creators actually say yes to. In B2B their reputation is their income, so the content has to work for them too.

Document
Creator brief: v2
approvedon-brandtheir voice
Step 04

Reporting that matters

We report on replies, demos and pipeline. Not likes.

Campaign dashboard● live
wk 1wk 2wk 3wk 4
( 03 ) · Why us

We’ve sat on both sides of the table.

Operators, not middlemen

We’ve run creator campaigns for brands like Amazon Music. Millions of impressions per campaign.

We’ve sat on both sides of the negotiation, so we know what the rates should actually be.

Creator budget passes straight through. Our fee sits on top. No hidden boosting, no quiet margins.

6b+
impressions across campaigns
$100m+
revenue driven through creator-led distribution
100s
of creators sourced and managed

Want the creator list for your vertical? We’ll build it before the first call.

Get in Touch
( 04 ) · Is this for you?

Built for a specific kind of company

✓  This is for you if…

  • You’re selling into a market where trust decides the deal.
  • You have budget for influencer marketing but nobody in-house who’s run it.
  • You care about pipeline, not likes.

✕  This is not for you if…

  • You want one viral post.
  • You want promotion without disclosure. We don’t do that.
  • You measure success in likes.
( 05 ) · FAQ

The questions founders actually ask

Which platforms?
LinkedIn first, X second. Instagram where the audience fits. TikTok almost never for B2B, and we’ll tell you straight if it’s wrong for you.
How can you guarantee posts?
Because we agree rates and briefs with creators before you commit. 10, 20 or 50 credible voices, contracted. Not a media plan full of estimates.
What does it cost?
Creator budget passes straight through at the real rates. Our fee is 20 to 30% on top. Entry campaigns are sized to prove the model before you scale it.

Your buyers are already listening to someone. Make it you.

Get in Touch influence