Employee generated content

Your next media channel is already on payroll.

A 90-day sprint that takes your company from zero to 10 employees posting. We build the playbooks, the training and the incentives, then hand you the keys.

★★★★★
Trusted by elite founding teams
90 days · fixed fee · playbook handed over
Team leaderboard● this month
01
JD
1.4m
02
SP
890k
03
MR
510k
04
LT
230k
SP
412k viewsfrom an AE, not the brand
everyone posting
● month 3 of 3
90 days, fixed fee1 to 10 employees postingPlaybook handed overIncentives that stickMillions of views90 days, fixed fee1 to 10 employees postingPlaybook handed overIncentives that stickMillions of views
( 01 ) · The problem

The biggest B2B accounts in your feed aren’t brands. They’re employees.

Gong’s sales team pulls millions of impressions a month. One of their AEs has more reach than most brand pages.

Your team could do this. Nobody’s built them the machine.

That’s not luck. That’s a system.

Same company, same month
brand page10 employees combined
Read that again

That’s not luck. That’s a system.

payrollpostingpipelineleaderboardinboundpayrollpostingpipelineleaderboardinbound
( 02 ) · The playbook

The 90-day sprint.

Step 01

Weeks 1 to 2: pick the team

Audit, pick your 1 to 10 best-fit people, set content pillars per person.

Best-fit people
01
02
03
04
05
06
07
+
Step 02

Weeks 3 to 6: build the machine

Training, procedures, hooks and formats, design support.

Document
Hooks and formats
47 hooks9 formatsdesign kit
Step 03

Weeks 7 to 12: go live

Posting live, internal amplification pods, leaderboard and incentives, performance review.

Views per person● this month
01
JD
1.4m
02
SP
890k
03
MR
510k
Step 04

Then we hand over

A documented playbook your team runs without us. Stay on a retainer if you want us close.

Document
Your playbook
documentedyoursruns itself
( 03 ) · Why us

Incentives are the bit we’re good at.

Built to keep running without us

You can’t just tell people to post. There has to be something in it for them.

Rewards people actually want, and a reason to keep going.

Our hook and format playbooks have driven millions of views across creator programmes.

90 days
fixed fee, start to handover
1 to 10
employees live and posting
Millions
of views driven by our hook and format playbooks

90 days from now, 10 of your people are posting. It starts with one call.

Get in Touch
( 04 ) · Is this for you?

Built for a specific kind of company

✓  This is for you if…

  • Your team has knowledge worth posting and nobody doing it.
  • You want inbound that doesn’t depend on the brand page.
  • You want a system you own, not an agency you rent forever.

✕  This is not for you if…

  • You want to ghostwrite the CEO and stop there.
  • Compliance blocks your team from posting.
( 05 ) · FAQ

The questions founders actually ask

What if nobody wants to post?
We pick volunteers, not conscripts, and we build the incentive structure so there’s something real in it for them. Adoption is a design problem, and we design for it.
How much time does it take per employee?
A couple of hours a week once the machine is running. The playbooks, hooks and design support exist precisely so posting doesn’t eat their job.
Do you write the content for them?
We give them the hooks, formats and training, then support the first posts. It has to be their voice or it doesn’t work. Ghostwritten feeds get spotted in seconds.

90 days. 10 voices. One owned channel.

Get in Touch on payroll