Viral distribution for tech companies.
We work with tech companies to engineer viral distribution that drives revenue. Creators, video, events and your own people, built so your product is impossible to ignore for the generation now making the buying decisions.
Five ways to make your product impossible to ignore.
Gen Z is the fastest-growing decision-making cohort in business. They are now running budgets, leading teams and sitting on buying committees, and they do not buy from a whitepaper or a stuffy webinar. They buy from people they follow, brands they want to be seen with, and rooms they actually want to be in.
Every service below is built for that. And it works on the older half of the committee too, because good distribution is good distribution.
B2B influencer marketing
Targeted creator campaigns that build massive awareness, support your sales pushes, drive pipeline and get your product in front of your target audience without spending on paid ads. We design every piece so it reads as organic content from that creator, because that is what earns real impressions and real interest rather than a skipped ad. We run the whole thing: the idea, the campaign design, creator seeding, posting, execution, reporting, and the next campaign off the back of it. You approve, we handle everything else.
See influencer marketing →Launch video
We engineer a rocket launch for your business. Most companies raise, then spend 18 months clawing their go-to-market up to speed. We compress that into 72 hours to a week. A Netflix-quality launch film, pushed through creators and operators inside your target market, so the news cycle and every prospect you care about is looking at you at the same moment. That flips the power balance: instead of you chasing prospects, they already know who you are and they come to you, and the pipeline fills from day one. Built for groundbreaking products that need to hit the market fast, and for VCs who want one more portfolio company to break out and return quicker.
See launch video →Experiential
Exclusive events your prospects actually want to attend. Dinners, parties, side events and rooms during your launch window that get a waitlist instead of three lanyards and a sad buffet. Your ICP, your creators and your team in one place, with the whole thing captured as content. The aim is for your brand to become part of their lifestyle, and for the people who could not get in to hear about it.
See experiential →Storyteller recruitment
We find the best storytellers on social media and put them inside your company. Our network is full of people who are elite at holding an audience and have never worked a day in tech. That is the point. We place them in your business so they can tell your story in the most compelling way possible and bring their audience with them. Placement fee plus a retainer on a 12-month structure, in-house or embedded.
See storyteller recruitment →Company content systems
Turn your employees into a content army. If you are building one of the best companies in the world you are hiring some of the best people in the world, and their expertise is sitting unused on the payroll. We build the systems, safeguards and reward structures that get them posting every week because they want to, on brand without sounding corporate, and pointed at the goals the business actually has. Start with ten. Scale to a hundred, then five hundred, and you have an in-house influencer network that snowballs: every new hire adds reach, and every post drives awareness and pipeline back to you. Fixed-fee 90-day sprint to get it running, optional retainer to keep it scaling.
See content systems →Engineer the perception. Then make it unavoidable.
Launches that actually landed.
100K+ downloads in 3 weeks. #1 travel app in the UK, #3 across the whole App Store. Started from zero TikTok presence.
Read the case study → Amazon Music · TikTok9m+ views, 200k+ trial clicksFrom 10 creator videos. Positioned as the Gen Z alternative to Spotify.
Read the case study → Readly · YouTube1m+ organic views, £0 spend1M+ organic YouTube views and 1,100+ trial clicks in 30 days. £0 media spend.
Read the case study →Built for tech companies with something to launch.
Usually VC-backed, Seed to Series C, with a product, a rebrand or a new line going out and a founder who cares how it lands.
If your buyers are getting younger, your pipeline is stalling on the same old channels, and you want to be the brand the next generation of decision makers already knows, this is for you.
We are the cohort you are trying to sell to.
Ignita was started by Tom Grainger and Remy Beaumont. We understand how Gen Z makes buying decisions because we are them, and we have spent our careers on both ends of the transaction.
Remy Beaumont
Five years building creator campaigns that move products, including the Amazon Music, LuckyTrip and Readly campaigns on this site. His work has driven $100m+ in GMV, 2b+ impressions and a Highly Commended at the official TikTok Awards. He knows how attention actually moves on social platforms because he has spent half a decade paying creators to move it.
Tom Grainger
B2B sales. He ran global client relationships in maritime with five and six figure deal cycles, then co-founded Advanced Client, a GTM and RevOps agency building outbound systems for Seed to Series C SaaS companies. He knows what a buyer needs to see before they take a meeting, and how to turn attention into revenue.
Together that is an agency that can make a launch loud and make it convert. Most can only do one.
Tell us what you’re launching. Thirty minutes. We’ll tell you which of the five services fits, what it costs, and what we would expect it to do.
Book a launch call